This is how the citizens of Missouri are seeing their tax money being used, this time by the University of Missouri. You remember the U of M, the place where a professor demanded students attack a student reporter because he was covering a student protest. The place where little discipline was applied to the students who answered the professor’s call. The place where the president and chancellor were forced to resign because they weren’t coddling the snowflakes enough.
With those failures, it seems that the school’s enrollment is still greatly reduced, so it decided on a public relations campaign to “restore” its image. $1.3 million worth. And, at the recommendation of the branding company they hired for those $1.3 million, they spent an additional
$1.8 million on marketing tied to recruiting and enrolling for the fall—which amounts to about $230 per student.
This is a waste, and it’s the wrong approach.
Mizzou placed blame on the press for the negative perception.
Because, as is the norm with such institutions, it’s someone else’s fault. Somebody ran a scam and conned their professor into doing what she did. Somebody ran a scam and conned the school’s management into reacting as they did, instead of taking corrective action within their house to restore free speech and quality instruction to their campus.
The school is wasting taxpayer money on image, of all things, instead of committing its energies and resources to improving its academic programs and working on actual teaching—which would include free speech, balanced approaches to teaching philosophy and literature, teaching STEM subject, teaching entering children how to think objectively and logically so they can graduate as thinking adults.
Improve the quality of its performance, and the enrollment at the school will improve. A lot. Playing games with image won’t attract actual students, just game players. Or PR hacks.