Some Contextual Questions

Sundar Pichai, CEO of Alphabet and of Alphabet’s wholly-owned subsidiary Google, in addressing anti-trust questions regarding Google’s ad-tech business, claimed that

Ad technology is a small part of what Google does, he said, and doesn’t make up a significant share of the company’s revenue, according to people familiar with the meeting [Pichai’s with Senator Mike Lee (R, UT)].

That begs a number of questions though. Questions being begged include these:

  • How much ad-tech revenue is there in the aggregate in the ad-tech market?
  • How many players are there in the ad-tech market?
  • How much ad-tech revenue is taken in by the (let us say) 5 largest players other than Google?
  • How much non-ad-tech revenue do those 5 largest take in with which they can buffer downturns in the ad-tech market compared to Google’s non-ad-tech revenue?

Regarding that last question,

…the parts [of Alphabet’s/Google’s revenue] that mostly relate to brokering the buying and selling of ads on other websites—generated about $31.7 billion last year, or about 12% of its revenue.

That suggests that Alphabet/Google has around 88% of its revenue from non-ad-tech sources with which to buffer its ad-tech in/outflow.

In the end, it doesn’t matter how much or little Google’s ad-tech revenue is in Google’s scheme of things. What matters is how much or little Google’s ad-tech revenue is in the ad-tech market place.

Another Power Grab

This one by the Securities and Exchange Commission.

A proposal under consideration by the agency would generally require brokers to route small investors’ market orders into auctions, where trading firms would compete to execute them, people familiar with the matter said. …
Brokers would have a way out. Instead of sending the orders to auctions, the brokers could attempt to have them filled at the midpoint price or better, the people said.

And

The proposed midpoint requirement and auctions would apply to market orders. Commonly used by small investors, market orders are instructions entered through a brokerage to buy or sell stocks at whatever their current market price is.

This sounds good, but in reality, it’s a solution for a nonexistent problem.

I’m one of those poor, downtrodden small investors, and my broker already uses a price improvement procedure whereby my market orders are routed to the trading house that offers the best execution price—which is the price shaded above the mid-point toward the buy price if I’m selling and below the mid-point toward the sell price if I’m buying. I’m already getting a better price than the mid-point.

My broker isn’t alone, either; most brokers offer/provide that procedure: it’s a means of competing for the small investors’ business.

But wait—don’t those trading houses pay the brokers for the orders to be routed to them? Why yes, yes they do. And those trading houses compete among themselves for the brokers’ business, which means the brokers get a range of trading houses from which to select the best price improvement for their customers.

The SEC’s…proposal…is just another exercise in power for the sake of power being carried out by SEC Chairman Gary Gensler.

Power to the People

Or not.

In a Friday op-ed centered on California’s hog-raising requirements for pork sold in the State, Robert Alt, President and CEO of the Buckeye Institute had this throw-away line:

California—which boasts of recent policies that require residents to reduce electricity use to prevent rolling blackouts….

The only State—and possibly the first nation in the world—to institutionalize steady state brownouts.

What a legacy for the Progressive-Democratic Party running California.

A Simple Enough Solution

And straightforward, too.

Nike thinks it has supply chain and marketing problems with its shoe manufacturing.

Nike Inc’s quarterly results highlight how some US brands have too much inventory at home and in markets like China, where the companies have placed big financial bets.
The sneaker giant on Thursday said revenue from China in the August quarter fell 16% to $1.65 billion, citing Covid-19 lockdowns in different cities hurting store traffic.

The People’s Republic of China represented some 13% of sales and 29% of earnings for Nike in its quarter ending last August.

Nike offered a number of excuses for its problems, including the PRC’s Wuhan Virus-related lockdowns, a heat wave in the PRC that the PRC claimed affected energy production, and inflation.

These are, though, just excuses. Nike’s problem—and it’s a political and a moral one, also—is that it does business inside the PRC.

These problems wouldn’t exist if the company moved is manufacturing facilities out of the PRC. Neither Vietnam nor Japan nor Australia have lockdown or heat wave/energy problems affecting manufactury (Australia has made significant progress since its wind storm shut down its wind-power energy production in a western state a couple years ago).

Neither would Nike have a PRC-related inflation related problem with its PRC inventory or sales if it didn’t do business in the PRC.

Nike wouldn’t have any sort of supply chain problem, or delivery problem, were it to make its products in the US.

Nike would solve its political and moral problems (did company managers have the grace to recognize that these problems are real) if it had no business dealings of any sort with the PRC so long as that nation continues its genocidal behavior vis-à-vis the Uighurs.

Right Idea, but…

…details in the implementation will matter, also. Competition always drives costs to a level approaching the cost of production, and that’s to the good, not only of consumers but for competitors and others looking to enter the market, as well.

However.

On Monday, [Congresswoman and MD Mariannette (R, IA)] Miller-Meeks along with three of her colleagues introduced a bill titled the “Biologics Competition Act,” which seeks “to evaluate the process by which interchangeable biological products are approved to be used in pharmaceuticals.”
“So in essence, what we’re trying to get is biosimilar drugs that are the same chemically—that they have an equivalency to let those be prescribed as generic drugs, which would bring down the cost of medication[.]”

There’s a reason generics, in general, are delayed in getting authorization to be marketed: to allow the drug’s initial developer(s) time to recoup the costs of development and to begin realizing profit, and thereby encourage further drug development.

Such permission delays would need to apply to the biosimilar drugs, too. With a fillip: defining how much change is necessary while remaining biosimilar without leaving the required change so trivial that the new drug is an outright plagiary with only a token item grafted on.

That may well be the eye of a needle—passable, but with difficulty, especially when trying to write down a specific law. Worth going for, though, absolutely.