Testing?

Some folks think that Baby Kim, the gang leader of northern Korea, is beginning to question the loyalty of the youngest adult and near-adult cohorts in that area.

He is particularly worried about the foreign media trickling into his information-repressed country….
At risk is Kim’s ability to maintain the illusion of North Korea as a socialist paradise, which is key to his ability to maintain power. And no group is more vulnerable to ideological slippage than North Korea’s youngest citizens.

Thus,

That is why Kim has handed a central propaganda role of late to the Paektusan Hero Youth Shock Brigade. …hailed as national heroes for helping to rebuild a western border region leveled by summer floods. Over four months, they erected 15,000 houses, schools and hospitals, the country’s state media claimed.

The construction work, Kim was quoted as saying in state media, had represented a “good opportunity for training our young people to be staunch defenders and reliable builders of socialism.”

That’s one test. Baby Kim also has sent 12,000 soldiers to fight on the side of the Russians against Ukraine. Those soldiers, despite their claimed reputation for prowess, are performing extremely poorly, even after accounting for the Russian tactics they’re expected to operate within.

Could Baby Kim be testing Ukraine as his version of being sent to the Eastern Front? It’s true enough that a severely wounded northern Korean soldier kills himself rather than risk capture, or his comrades murder him to prevent that capture, even as they run away from the battlefield. Those incidents, possibly representing a newly claimed loyalty in an attempt to protect the family left behind, are quite rare, though, compared to the casualty rate they’re experiencing.

Imaginary Risk

Mark Zuckerberg, Meta‘s boss, has said he’s opening his Facebook and Instagram to free speech and no longer managing what advertisers’ spots appear alongside postings. Advertisers are concerned.

Advertisers have expressed concerns over the past few weeks—in meetings with Meta as well as with their own agency partners—that Meta‘s tools might not be enough to stop ads from showing up near offensive content as the new content-moderation approach comes into effect, and that user feeds could become inundated with misinformation.

Advertisers’ concerns are wholly unfounded. Any serious risk is entirely in their own timid imaginations. There always will be folks who manufacture objections and smears based on the appearance of an ad alongside a posting that someone decides to find objectionable. As long as those timid ones accede to those someones’ manufactured ire, their reputation—the safety of their brand—will be in the wind. Were they to find, instead, the backbone to ignore the someones and their artificial beefs, those someones would remain the vast minority of viewers, potential customers, and customers who might see the pairing, and the advertisers’ brand safety would remain soundly tied to the quality of their product and to nothing else.

The someones are just bullies, and they’re best dealt with by ignoring them and second best dealt with by directly confronting them and pushing back, hard. Their mis- and disinformation is best handled, not by running away from it, but by answering it with actual facts and logic.