Harris Teeter, a supermarket chain, used to sell, among other things, products that were distinctly pro-American—things with slogans like “Give me liberty or give me death” and “America, love it or leave it.”

Then a customer complained about their presence on store shelves—they were insensitive, after all, in light of recent mass shootings. Apparently, being pro-American, being patriotic, is insensitive today. Never mind that slogans like these have been around for decades and all the way back to the runup to our Revolutionary War.

Harris Teeter promptly folded.

Thanks for reaching out. As soon as these items were brought to our attention we put a recall request into place and these items are being removed from all store locations.
We appreciate your concern[.]

Not to be outdone, another person complained to Kroger, a chain of supermarkets and department stores, about the presence on its shelves of coozies with Arms Change, Rights Don’t printed on them. Not to be outdone by Harris Teeter, Kroger promptly folded and pulled the coozies.

Harris Teeter and Kroger may think this is a sound business decision, but it’s likely they’ve badly misread their customer base. In any event, it’s certainly true that the recall is decidedly unpatriotic and amoral.

Maybe it’s time we Americans educated these two store chains about the nature of their customer base by no longer being their customers.