Nike makes shoes, among other things. It also has chosen to use Colin Kaepernick in its new Just Do It campaign. You recall Kaepernick: ex-49er quarterback who’s the instigator and leader of the NFL players’ campaign of contempt for our national anthem and our flag and of insult for the generations of our veterans who’ve fought, been maimed, and died for our freedom, including these players’ right to be stupid and to engage in contemptible and insulting behavior.
But wait—aren’t the players protesting police brutality, discrimination, and other social injustices? That’s certainly their claim. However, if their claim were accurate, they’d protest police brutality, discrimination, and other social injustices instead of attacking our anthem, flag, and veterans. They’d also go into the neighborhoods where these things are occurring and actively help the locals, as many of the players who aren’t behaving so contemptibly and insultingly are doing.
Further, even if that had been their message at the outset, it’s clear that their message has been not understood that way by much, if not most, of their audience. They would, then, clarify by changing their message delivery in order to have their message better understood. Instead, the players have continued their delivery unchanged in the slightest. From that, it’s clear that either their message never was what they claimed it to be, and they’ve been attacking these symbols and defenders all along, or they’ve walked away from their message and now are simply engaged in a toddler’s ego trip of out-stubborning those who disagree with them.
The players know all of this; in particular, Kaepernick knows all of this; and Nike knows all of this. Yet,
Nike has said it “opposes discrimination of any type and has a longstanding commitment to diversity and inclusion.”
Too bad that doesn’t apply to our anthem, our flag, or our veterans.
I’ve bought my last Nike product. I’m Just Doing It.