Facebook is claiming to be adding a new tool for fighting these on its platform.
The Ad Archive API will allow researchers, journalists, publishers, and watchdog groups to efficiently analyze and search for ads to determine if anything untoward is happening.
Who, though, are going to be authorized access to the databases—which researchers, journalists, publishers, and watchdog groups, and what selection criteria will be used? We’ve already seen how Facebook, under the guise of identifying what it’s pleased to call fake news, has selected “fact checkers” almost exclusively from the Left (a few tokens from the right have been invited)—Associated Press, Snopes.com, ABC News, and Politifact—as a mechanism for making the identification and then deleting the allegedly fake material.
We’ve also seen how, using this new capacity, Facebook censors and deletes Conservative posts and suspends Conservative accounts, and on being caught claiming “mistake” and undoing the deeds. And continuing to make those “mistakes” apace.
Given Facebook‘s history of this, on what basis would we think this latest move has value?