Nike’s CEO, John Donahoe, has given his company’s game away. Recall that, earlier this year he claimed dismay over the People’s Republic of China government’s, and the Communist Party of China’s, abuse, slavery, and overt genocide against the Uighurs.

We are concerned about reports of forced labor in, and connected to, the Xinjiang Uyghur Autonomous Region (XUAR). Nike does not source products from the XUAR and we have confirmed with our contract suppliers that they are not using textiles or spun yarn from the region.

Even that weak statement turns out to have been just pretense, virtue-signaling for his American audience, which is doubly dishonest just for that.

Now, via an earnings call, he

called the sportswear apparel giant a “brand of China” this week, following a fiasco it was involved in earlier this year over concerns about human rights abuses committed by the communist government.

And

…we are a brand of China and for China[.]

With that call, Donahoe announced his utter rejection of everything for which the US, the nation with the economic, political, and moral environment that enabled his Nike to flourish, stands.

With that call, Donahoe has announced his complete acceptance of abuse, slavery, genocide by the nation he prefers to call home.

Reasons enough to not do business with Nike.