Jack Dorsey, Twitter CEO, has struck again. Now he’s banning “all political advertising on Twitter globally.” He’s justifying this move with this bit of fantastical rationalization:
We believe political message reach should be earned, not bought.
I suppose, then, he believes television, radio, print media—along with his competitors, Facebook, Alphabet, et al.—also should ban political advertising on their platforms. After all, political message reach should be earned, not bought.
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people.
This contempt for ordinary Americans is just Liberal Know Better-ism. No one is forced to read the material whose promotion is paid for; we all can make our own decisions to read or to scroll past. It’s even already clearly identified by Dorsey’s minions as promoted material. Beyond that, it may be the case, especially with the rapidity with which the Twitter feed runs, that the first many folks learn of a political message is when a promoted one appears at the top of their feed.
We don’t need the Big Brothers of the Left to lead us around by the nose, instructing us on what we’re to read or not to read.
Maybe Dorsey should just get out of the censorship business.