Rahm Emanuel, late of the Obama White House and the Chicago Mayor’s Mansion, wrote of the Progressive-Democratic Party’s golden opportunity in the Tuesday Wall Street Journal‘s editorial pages.

Many of his points are valid, and Republicans and Conservatives ignore them at their and our nation’s peril. But then he closed his piece with this:

The next 10 months will be about branding Republicans in Congress as Mr Trump’s enablers. Beyond that, we need to focus on speaking to the interests and sensibilities of those who considered or took the Faustian bargain Mr Trump offered them last year and are uncomfortable today with all the chaos they got in return for little economic benefit.

Here is the Republicans’ and Conservatives’ golden opportunity, if they will find some backbone and make use of it. Enablers. Faustian bargain. Branding. This is Party’s sole and constantly delivered message: everything anti-Trump, and those not for Party are just ignorant or foolish or both. Party is against a man and against millions of average Americans.

Party has not a word, not a syllable, about the policies its members would work for and how those policies would strengthen our nation and its security and increase the prosperity of us citizens. [S]peaking to the interests and sensibilities of those who are so ignorant or foolish as to be suckered by the man on which Party focuses its enmity? And say what, exactly? Even as Emanual warns his Party against its common error of smug “I told you so,” here he is recommending Party do exactly that. Addressing the interests and sensibilities of those he says are disgruntled or uncomfortable says nothing about what Party would intend to do to satisfy those disgruntlements.

Republicans’ and Conservatives’ golden opportunity consists of this, and it’s simple and straightforward. Don’t get sucked into a contest of personal opprobrium. Point out Party’s focus on the empty ad hominem of personal opprobrium, briefly; point out the lack of policies and policy goals on which Party campaigns, briefly. Then spend the large bulk of their messaging on their own policies and policy goals; how those enhance our nation and especially the lives of us citizens, individually and as groups; and be specific, fleshing out the glittering generalities with the specifics of carrying them out and the specific, measurable benefits to Americans that would ensue, including anticipated time frames for their coming to fruition and any pain points that might come from the transitions to those goals.

Being specific, of course, invites criticism and attack; staying with glittering generalities ducks them. This is where the backbones of Republicans and Conservatives come in, backbones that too many claiming to be Republican or Conservative have for too long lacked. Specifics are necessary to make the claims concrete and so to attract voters. This is where these wonders must, finally, step up.