Market Imperatives

Ford has said that it will delay the rollout of its wholly battery-powered three-row electric vehicles, its new model SUVs, from 2025 to 2027. That’s not because of development or production problems, either.

The additional time will allow for the consumer market for three-row EVs to further develop and enable Ford to take advantage of emerging battery technology, with the goal to provide customers increased durability and better value.

“Allowing the consumer market to develop further”—in other words, consumers don’t want these battery SUVs, and Ford isn’t intent on producing and not selling them, until customers actually want them. Which they don’t, never minding Transportation Secretary Pete Buttigieg’s æther-borne claim to the contrary.

Those silly consumers—they just don’t know what’s good for them.

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