Now the French have decided to add another tax on American multinationals—a 3% “digital-services” tax on companies that do “targeted advertising or run[] a digital marketplace,” a tax aimed in particularly at Alphabet’s Google and Amazon.com.

Finance Minister Bruno Le Maire:

These giants use your personal data and make a significant profit from it, without paying their fair share of tax[.]

This, though, is a conflation of two separate issues, cynically done in order to obfuscate the French government’s drive for ever higher taxes and never lower spending.  It may well be that “these giants” take advantage of personal data for the sake of profit.  Whether that particular profit should be taxed especially, though, is a tax matter, not a data use/abuse matter.  Especially coming, as it does, against the backdrop of the government’s men continuing to decline to say how much is companies’ (or rich folks’, come to that) fair share.