And they’ll regulate how to turn the stones, too [emphasis added].

The European Union could require Internet search engines, such as Alphabet Inc’s Google, to provide more transparency about advertising systems and conditions of use as part of new rules to regulate Web platforms.

Just gotta fill that regulatory vacuum.  Just gotta.  ‘Cos the people can’t be left to their own devices; they can’t handle not being told what to do and not do.

Here’s European Commission Vice President Andrus Ansip on the matter:

We have to deal with all those problems, but separately.

Notice that.  We have to deal, not the people should be left to deal.  They’d just be no good at it.  Besides, the more…targeted…the more regulations the Regulatory State gets to write.