…by buying access to and advertising on private, personal social media accounts.

Michael Bloomberg’s presidential campaign is hiring hundreds of workers in California to post regularly on their personal social-media accounts in support of the candidate and send text messages to their friends about him.

It’s the Bloomberg way. And it’s what we can expect from a Bloomberg administration: circumventing laws, unethically and amorally, if not strictly violating them, at convenience, along with going around the parameters laid out by private enterprises, again unethically and amorally if not openly violating them, for personal political gain.

It’s also illustrative that Bloomberg doesn’t even believe his own words, his own message, his own policies; he feels constrained to pay strangers to tout them, rather than persuading them with the legitimacy of his offerings to do so.  After all,

Most campaigns encourage their supporters to post on social media about their candidates, but paying them at this scale to express support on their personal accounts is unusual, experts say.