Facebook’s Targeted Ads

Facebook is upset with Apple because the latter, with the privacy changes (improvements?) it has made to its upcoming iPhone software, will greatly hinder the former’s ability to generate targeted ads on apps outside of Facebook’s.

Note, though: Facebook can’t deliver targeted ads without first tracking us.

Apple’s move, then, to the extent Facebook’s characterization is accurate, can’t be all bad on two counts: users won’t be limited in what they see regarding specific products or products in general, which is what targeted ads do, and users won’t be tracked as effectively, which is another purpose of ad targeting.

But, Facebook complains, Apple’s software changes

will affect its Audience Network business….

It’ll affect one of Facebook’s business models.

Willy Sutton’s business model was to go where the money is. Go there often. Maybe he should have been left alone, too.

The Roaring of the Silence

First Lady Melania Trump speaks with an accent. Which isn’t surprising to most of us, she’s an immigrant from Slovenia, only come to the US as an adult. Never mind, either, that her English is much better than any of our Slovenian.

Bette Midler, though, objected to her accent and her citizenship (gained in 2006) while FLOTUS Trump was making her Republican convention speech on Tuesday evening.

Oh, God. She still can’t speak English.

And

Get that illegal alien off the stage!

Midler has since pretended to apologize for the first—pretended because in the heat of the moment, she tweeted from her heart, but her…apology…came only later after much hoo-raw—although she seems to have done nothing about the second.

More importantly, though, it’s three days later, and the Republican convention is over. It’s three days later, and while lots of folks have decried Midler’s slurs, not a single Progressive-Democrat has objected to, much less repudiated, either of them.

This is a silent bigotry we do not need in the White House or anywhere in Congress.

A Bilateral Trade Agreement

Antony Phillipson, Great Britain’s Trade Commissioner for North America, offered an assessment of the current state of the trade negotiations occurring between the US and the UK in a recent Wall Street Journal Letter.

Among other things, Phillipson had this:

US tariffs on UK steel, aluminium, and significant exports like Scotch whisky raise prices for US consumers and are an unhelpful backdrop to negotiations. We are pushing for a settlement to the Airbus-Boeing disputes and removal of all retaliatory tariffs.

The Brits, along with the EU at large when they still were a member state, the OECD, and the G-7, were offered a completely tariff-free regime, years ago, by President Donald Trump.

The Brits, along with the rump EU, the OECD, and the G-7, have yet to respond to that offer.

So, Commissioner Phillipson, what is your answer?

“All of this has never happened before”

The NLMSM, of which Chris Wallace is a prominent example, is whining over President Donald Trump and First Lady Melania Trump speaking at the RNC Convention from White House property and Secretary of State Mike Pompeo addressing the convention from Jerusalem.

All of this has never happened before….

Chris Wallace bleated Tuesday night. He went on:

I don’t know what personal capacity a secretary of state has[.]

Because in his petty self-importance, if he doesn’t know the capacity, it perforce must not exist.

More important than Wallace’s or the NLMSM’s oblivious self-importance, though is this concept of “never happened before.” Precedence matters in law. Tradition can be—can be—a useful guide.

However, everything humanity, or any individual, has ever done at one point had never happened before, and subsequent to that—since traditions must have a first instance—everything new that’s ever been done has been a deviation from tradition.

If we never did anything for the first time, we’d still be knocking around the savannah competing with more powerful scavengers for predators’ left-overs. We wouldn’t even have any traditions from which to deviate.

It would be amusing, if it weren’t so sad, this pressman’s and these pressmen’s obsession with precedence.

Safety and Efficacy

Scott Gottlieb and Mark McClellan had some thoughts on drug trials in the context of the current Wuhan Virus (my term, not theirs) situation. For the most part, they’re right. There’s one aspect of their op-ed, though, that I want to comment on.

…if we don’t know what works, and what doesn’t, we’ll waste time and money on treatments that won’t help and may harm. Even if a vaccine is discovered and approved, the pandemic won’t end unless most Americans get vaccinated, which will require confidence in the product’s safety and efficacy.

The FDA currently must determine both safety and efficacy. That’s misplaced, though, and it misuses both time and money, and it misidentifies the money involved.

The FDA should be intimately involved in determining a drug’s or vaccine’s safety; we don’t need a market of snake oil salesmen claiming the safety of their wares.

But we don’t need Government involved in free markets. The free market here is that of patients and their doctors; they should be free to use—an extension of the Right to Try concept—drugs to mitigate the virus’ infection or likelihood of infection, and they should be free to use vaccines to achieve longer-term protection from the virus as soon as those chemicals have been shown safe.

The right to try given safety also would answer one of Gottlieb’s and McClellan’s concerns about numbers of trials and trial size: there are lots more patients and doctors in the market than would be participating in FDA-supervised trials, every one of those patients and doctors would be volunteers, and their data would be both more broadly based and available much faster than via an FDA-supervised trial or the series of them that might be necessitated by questions arising from a given trial.

Another of Gottlieb’s and McClellan’s concerns is that waste of money. Their concern proceeds from the assumption that it’s the government’s and pharmaceutical companies’ money being wasted. In Gottlieb’s and McClellan’s paradigm, that’s true. But in a free market—those patients and doctors—it’s the patients’ money being spent; it’s their assessment of whether their money is being wasted. Pharmaceutical companies will recoup much, if not all, of their expenses through their sales, and Government need not be involved at all.